In a major development, OpenAI has shared that its groundbreaking Sora AI model for generating video from text will be made available …
Analyses & Stratégies
Expert Thoughts on Design and Growth
Explorez nos dernières analyses sur le branding, les tendances digitales et la stratégie de design. Nous livrons des clés actionnables pour permettre à votre marque de s'affirmer et de s'imposer sur un marché concurrentiel.
Alibaba Expands Trading Reach to Tunisia
Alibaba is making a major push to expand its presence in Tunisia with the launch of a new training program through a local university partnership. The Global Digital Talent Program aims to provide Tunisian exporters with the digital skills needed to access Alibaba’s vast global marketplace of over 50 million international buyers.
5 Ways to Use Sora to Amplify Your Brand’s Storytelling
Before Your Competitors Do! In a few months, OpenAI’s launch of the Sora video creator will significantly advance digital marketing capabilities. With AI generation of videos from simple text prompts,
OpenAI’s Amazing Text-to-Video AI Sora to Launch Later This Year
In a major development, OpenAI has shared that its groundbreaking Sora AI model for generating video from text will be made available to the public later in 2024. First unveiled
TikTok Facing Ban in the U.S. as Congress Moves to Pass New Law
Lawmakers propose a bill that could effectively ban TikTok unless it severs ties with its Chinese parent company. The legislation, citing national security concerns, would force TikTok to sell its
The Make-or-Break Trend of 2024: Exceptional User Experience & Retention
As we enter 2024, exceptional user experience will be more important than ever for businesses looking to stay ahead of the competition. Research shows that 90% of users abandon a website due to poor design, and the costs of this lost traffic and churn can be staggering.
This article explores the make-or-break trend of creating seamless, frictionless omni-channel experiences for customers. By optimizing journeys through personalized, consistent UX across all touchpoints, brands can increase conversion rates, boost customer satisfaction and retention, and reduce costly support issues.
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Lawmakers propose a bill that could effectively ban TikTok unless it severs ties with its Chinese parent company. The legislation, citing national …
As we enter 2024, exceptional user experience will be more important than ever for businesses looking to stay ahead of the competition. Research shows that 90% of users abandon a website due to poor design, and the costs of this lost traffic and churn can be staggering.This article explores the make-or-break trend of creating seamless, frictionless omni-channel experiences for customers. By optimizing journeys through personalized, consistent UX across all touchpoints, brands can increase conversion rates, boost customer satisfaction and retention, and reduce costly support issues.
Leveraging Artificial Intelligence to Navigate Constant Change The past few years have proven that innovation is constant and businesses must be willing to …
Journey mapping is a user-centered design technique that can transform your digital experience and boost key metrics. By mapping the complete customer journey from awareness to advocacy, you gain valuable insights into friction points and opportunities for optimization.
A brand’s identity lies at the core of its success. In today’s crowded marketplace, it is more important than ever to stand out from the competition and capture people’s attention. But what are the ingredients that allow some brands to achieve iconic status while others quickly fade away?
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