Alibaba is making a major push to expand its presence in Tunisia with the launch of a new training program through a local university partnership. The Global Digital Talent Program aims to provide Tunisian exporters with the digital skills needed to access Alibaba’s vast global marketplace of over 50 million international buyers.
Before Your Competitors Do! In a few months, OpenAI’s launch of the Sora video creator will significantly advance digital marketing capabilities. With AI generation of videos from simple text prompts, Sora removes past limits on content production resources. Early experimentation will be key to leveraging… Read More »5 Ways to Use Sora to Amplify Your Brand’s Storytelling
In a major development, OpenAI has shared that its groundbreaking Sora AI model for generating video from text will be made available to the public later in 2024. First unveiled this February, Sora stunned the world with demonstrations showing its ability to vividly bring text… Read More »OpenAI’s Amazing Text-to-Video AI Sora to Launch Later This Year
Lawmakers propose a bill that could effectively ban TikTok unless it severs ties with its Chinese parent company. The legislation, citing national security concerns, would force TikTok to sell its US operations or face app store removal and hefty fines. While the bill has bipartisan… Read More »TikTok Facing Ban in the U.S. as Congress Moves to Pass New Law
As we enter 2024, exceptional user experience will be more important than ever for businesses looking to stay ahead of the competition. Research shows that 90% of users abandon a website due to poor design, and the costs of this lost traffic and churn can be staggering.
This article explores the make-or-break trend of creating seamless, frictionless omni-channel experiences for customers. By optimizing journeys through personalized, consistent UX across all touchpoints, brands can increase conversion rates, boost customer satisfaction and retention, and reduce costly support issues.
Leveraging Artificial Intelligence to Navigate Constant Change The past few years have proven that innovation is constant and businesses must be willing to reinvent themselves. The pandemic forced everyone to shift gears and get innovative quickly. As things stabilize into a new normal, brands have to… Read More »AI for the Next Normal: Future-Proof Brand Strategies
Journey mapping is a user-centered design technique that can transform your digital experience and boost key metrics. By mapping the complete customer journey from awareness to advocacy, you gain valuable insights into friction points and opportunities for optimization.
A brand’s identity lies at the core of its success. In today’s crowded marketplace, it is more important than ever to stand out from the competition and capture people’s attention. But what are the ingredients that allow some brands to achieve iconic status while others quickly fade away?
Learn how Weaving Together Online and Offline Supercharges Engagement, Exposure and Everything In Between In today’s hyper-connected world, consumers expect seamless experiences across channels. However, many brands still operate in silos, missing opportunities by keeping their digital and offline strategies separate. At DOTS Digital Agency, we… Read More »It’s All Connected: How Coordinating Online and Offline Builds Credibility at Scale
It’s time to ditch clickbait and craft campaigns that communicate genuine value to your buyers. This strategic guide shares a proven framework for developing high-intent content proven to drive quality leads and sales. We’ll break down how to analyze your ideal customers’ common pain points, segment audiences into detailed personas, and map content to the buyer’s journey.
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