PERCEPTION: Building an Identity for a Transformative Mission

Introduction

When PERCEPTION, a pioneering rehabilitation and support center for children with special needs, planned to open its doors in September 2024, they needed a strong and trust-inspiring brand identity to match their vital mission. DOTS partnered with PERCEPTION to shape their vision into a cohesive and impactful brand presence across all touchpoints.

Crafting the Foundation: Logo Creation and Branding

As the first step in building PERCEPTION’s brand identity, our team focused on creating a distinctive visual representation that captured the essence of their mission and values.

Creative Brief & Market Research

Our branding journey for PERCEPTION began by laying a solid foundation through a comprehensive creative brief and in-depth market research. This allowed us to deeply understand the competitive landscape, key stakeholders, and the unique values that set PERCEPTION apart.

Brand identity creation process

With a deep understanding of PERCEPTION’s unique position in the market, we embarked on the brand identity creation process. Our goal was to develop a cohesive visual language that would convey PERCEPTION’s holistic, child-centered approach to care while fostering a sense of trust and community connection.

Logo creation Process

The PERCEPTION logo is a thoughtfully designed wordmark that embodies the brand’s essence. The lowercase lettering conveys an approachable and flexible spirit, welcoming families and children of all backgrounds.

Bookended by intentional dots, the logo signifies PERCEPTION’s commitment to providing comprehensive support throughout each child’s journey. The use of a vibrant, multi-hued color palette reflects the organization’s dedication to serving the diverse needs of its community. Collectively, these design elements come together to create a distinctive, trust-inspiring mark that will serve as the visual cornerstone of the PERCEPTION brand.
NEW

Brand colors

The color palette developed for the PERCEPTION brand exudes a sense of vibrancy, energy, and playfulness – qualities that are essential in creating a welcoming and engaging environment for the children and families it serves.

brand fonts

The interplay between the primary and secondary fonts creates a harmonious and engaging typographic system that resonates with PERCEPTION’s target audience. This thoughtful typographic pairing reinforces the brand’s commitment to professionalism and trustworthiness while maintaining a welcoming, approachable, and child-centric feel.

Brand Symbol

At the heart of the PERCEPTION brand identity is a thoughtfully crafted symbolic element that encapsulates the organization’s holistic, child-centered approach to care. This dynamic symbol is composed of a series of interconnected, expressive elements that work in harmony to convey the brand’s core values and mission.

Branding printed & digital materials

The comprehensive suite of printed brand assets will be instrumental in elevating PERCEPTION’s reach and impact within the community. Each touchpoint, from the informative brochures to the professional business cards, will work in harmony to effectively communicate the organization’s expertise, services, and commitment to providing exceptional care.

Brand's graphical line (pattern)

The graphical line developed for the PERCEPTION brand exudes a sense of dynamism, movement, and interconnectedness, creating a visually engaging and abstract design that reflects the organization’s holistic approach to care.