Client case study: Stories
Storytelling for a new generation
Stories is a Canadian startup founded with the mission of inspiring creativity and curiosity in young readers through immersive digital storybooks. Their app featured beautifully illustrated tales tailored across different reading levels for kids aged 5-12.
The challenge
Since their initial launch, Stories self-published a small collection of original tales on their mobile app and website. While receiving positive feedback from early users and educators, they faced challenges common to startups – limited visibility, small audience reach and lack of marketing resources to achieve scale.
They turned to DOTS seeking help on two key fronts: first, to establish a unique brand identity that would resonate with their target demographics and clearly position their value proposition. Secondly, to implement audience acquisition strategies that would grow a larger, more engaged user base – vital for gaining traction and attracting future investment.
Our Solution
DOTS conducted research on Stories’ mission and target demographics. We developed a brand reflecting their educational, story-based experience.
This informed the launch of strategic digital campaigns to introduce the new brand and efficiently reach parents/teachers. Content marketing and email programs nurtured audience relationships.
Brand Identity: A logo/visual system symbolized learning through stories in an engaging design language.
Paid Social Ads: Geotargeted brand launch ads built awareness among communities.
Content Marketing: An eBook and teaching resources incentivized sharing in schools.
Email Automation: Sequences using the new brand reinforced value and highlighted collections.
Key Deliverables
results
The visual identity resonated with young readers to position Stories as an enriching resource.
DOTS helped drive 3x more traffic and 20% higher retention through optimized acquisition and nurturing.
Engaged communities on social media amplified the newly developed brand organically.
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